Its National Voter Registration Day and HeadCount, is involving artists, concert venues, and digital platforms to encourage people to register to vote or check their voter registration status.
Over 300 notable musicians will post messages and photos on their social media wearing ‘VOTE’ masks. John Mayer, Kesha, Herbie Hancock, Bob Weir, Disney channel star Laura Marano and RuPaul’s Drag Race’s Miss Peppermint got an early jump on the campaign, wearing VOTE t-shirts by American Eagle Outfitters.
Atlantic Records artist Wallows released a free download to an exclusive song to anyone who checks their registration status on National Voter Registration Day. Fellow Atlantic artist Why Don’t We unveiled a ‘Why Don’t We Vote’ mural on Melrose Place to promote voter participation.
Industry partners Spotify, SoundCloud, The GRAMMY’s, Rhino Records, and Eventbrite all have special online voter registration hubs powered by HeadCount. HeadCount will also stage 40 in-person voter registration drives at locations ranging from record stores to community centers.
Follow the campaign at @HeadCountOrg