Global Citizen and voter registration organization HeadCount today announced the launch of the Just Vote campaign to engage young Americans to check their status, register, and vote in November and elections beyond. The campaign aims to engage one million young voters and get 50,000 young people registered ahead of the 2020 elections.
The Just Vote campaign will engage and reward young people by offering exclusive experiences, performances, and memorabilia donated by artists and entertainers that can only be unlocked through checking your voter registration status. Artists supporting the campaign include Billie Eilish, Billy Porter, DJ Khaled, FINNEAS, Julianne Hough, Loren Gray, Nicky Jam, Quavo, Taylor Swift, Usher, and more. Once they check their voter registration status, participants will have the opportunity to receive access to exciting opportunities like a virtual dance lesson with Usher and his choreographer, a never-before-seen performance from Nicky Jam, a happy hour meet and greet with Quavo, or a virtual get together with DJ Khaled. The Just Vote campaign will employ precise tracking of voter registrations to track the campaign’s success.
“We are proud to launch the ‘Just Vote’ campaign to encourage more young people to check their status and register to vote,” said HUGH EVANS, CO-FOUNDER AND CEO OF GLOBAL CITIZEN. “For years, we have been activating global citizens to be part of the solution to key issues like extreme poverty, climate change, and now pandemic relief. Voting is a vital way to exercise that power. We are excited about ‘Just Vote’s’ potential to drive young voter turnout in November and beyond.”
Research shows that more than a third of eligible voters are Gen Z or Millennials, and 83% of people 18-29 believe they have the power to change the country and the world. But only 60% are planning to vote. In fact in 11 states the number of new voters in April of 2020 decreased by 70% as compared to April 2016. Other states are down as much as 50% over the same period.
“The challenges of COVID-19 demand that we innovate the ways in which we engage potential voters. That’s why we are thrilled to partner with Global Citizen, these brilliant artists and companies to excite voters, and encourage participation in our democracy,” said ANDY BERNSTEIN, EXECUTIVE DIRECTOR OF HEADCOUNT.
