Visit Myrtle Beach has a new brand and marketing campaign, “You Belong At The Beach,” to drive safe and responsible travel along the Atlantic coastline. Myrtle Beach tourism is trying to strengthen the destination’s marketing programs, reflective of visitor experiences and resident sentiment.
Karen Riordan, president and CEO, Visit Myrtle Beach said, “the beach brand will reflect the welcoming, vibrant and modern classic experience that our visitors and residents are so passionate about.”
The “You Belong At The Beach” campaign will feature paid media elements including television spots, paid search, paid social media, public relations, co-branded partnerships, and more. The campaign will be supplemented by non-stop air service markets.
Stuart Butler, chief marketing officer of Visit Myrtle Beach, said “tourism is the economic lifeblood of Myrtle Beach, providing $7 billion in economic impact throughout our 14 communities in the Grand Strand. The beach branding will ensure we continue to invest in increasing our tourism market share and leverage our competitive advantage for years to come.”
Visit Myrtle Beach has healthy travel tips on VisitMyrtleBeach.com with the latest COVID-19 updates and mandates (wearing face coverings in public, indoor settings, and outdoors when social distancing is not possible; frequent hand-washing with soap and water; and staying home when sick.)
For additional information on tourism offerings in the Myrtle Beach area, visit www.visitmyrtlebeach.com or call (888) Myrtle-1.
