OPTIMAL MEDIA announces a cutting-edge breakthrough in record production, with the world’s first fully ecologically friendly vinyl package.
OPTIMAL MEDIA just launched the first ever, all-inclusive, and innovative eco-friendly vinyl pack. It includes records pressed from 100% recycled vinyl, all packed in FSC-certified, 100% recycled board and packaging, and comes with the option to fully compensate carbon emissions and make the whole thing carbon neutral. Through over a year-and-a-half of research and calculations, this is the first plant on the planet to accomplish this task, all the while retaining the high-fidelity sound of the recordings.
Compensating carbon emissions involves calculating gigantic amounts of data connected to raw materials, manufacturing these raw materials, transport, energy consumption in the process and the same in creating a product from these materials and then furthermore transport of finished goods. Following their recent announcement of Re-Vinyl and the already great working carbon offset schemes, OPTIMAL MEDIA is happy to present another environmental approach completing our recent research and ideas how to make their manufacturing even more environmentally friendly.