Kenshi Yonezu, Asian singer-songwriter and music producer, released his 5th studio album, STRAY SHEEP, music video for “Campanella” as well as a t-shirt collaboration exclusively with UNIQLO combining, art, music, and fashion. Kenshi’s graphic illustrations and photography radiates avant-garde and fantastical worldview in his UNIQLO t-shirt collection
To celebrate this launch, Yonezu’s self illustrated album artwork is currently on display on New York’s Fifth Avenue UNIQLO storefront. Utilizing the largest and most iconic full motion digital billboards, the Yonezu campaign is also featured at opposite ends of the world famous Times Square bowtie in New York City. The NASDAQ sign at Broadway & 43rd Street, is arguably one of the most recognizable billboards in the country. The second sign, located at 47th St & 7th Ave., is one of the largest signs in NYC at 14,000 square feet and is situated next to the selfie-friendly TKTS bleacher seating, and Father Duffy Square, which offers a bird’s eye view of all of Times Square. Together the Times Square billboards deliver over 5 million impressions per week.
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